The most highly regarded health spa in Brazil wanted to attract
a younger clientele without scaring off loyal clients. Our challenge was:
how can we modernize without breaking with a tradition that stretches back 40 years?

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Our PR strategy involved sensitivity, partnership with the client,
and an understanding of the market. In conjunction with renovations
done to Lapinha’s physical space, we started a small communications
project that targeted diverse audiences.

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We hand picked opinion formers who could bring
younger clients, without damaging the spa’s tradition.

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We also introduced Lapinha to the rest of the world.

We built partnerships with important brands and
had media support during the entire process.

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The result was a renewed brand image, new loyal clients,
and a collection of international awards.

Today, Lapinha is the 6th most highly ranked health spa in the world.

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