We knew that the world needed to be introduced to Gastromotiva and to the training course it offers.
This course draws students from low income communities and trains them to become kitchen apprentices.
But, for this idea to be truly viable, it was necessary to
find partners who believed in it as much as we did.
The Brazilian market was not prepared for such an
innovative project. It was even less prepared
to invest in training professionals who would
only start to work months later.
We created a strategic PR plan that included press releases,
relationships with influencers, promotion of the idea in low
income communities, events, and, most importantly, tete-a-tete
work with the gastronomy industry as a whole, specifically with
chefs and restauranteurs.
Large brands became sponsors and famous names joined the cause.
We created a new mentality:
food should also positively impact society.
The project grew so much that we ended up
taking internationally renowned chefs to Morro do Alemão.
And later to Eleven Madison Park, in New York.
New partners joined the cause.
Like journalist and food curator, Alexandra Forbes,
who contributes to the project by forging important connections.
Today, Gastromotiva has an enviable reputation
and holds annual events both in Brazil and around the world.
Like the event “Great Food for a Better World,” now in its fourth year,
which brings world renowned chefs such as Quique Da Costa,
Virgilio Martinez, Renzo Garibaldi and Mitsuharu Tsumura
to Brazil. Gastromotiva also created “Reffetorio Gastromotiva,”
a project carried out in partnership with Massimo Bottura
during the 2016 Olympic Games in Rio.
Gastromotiva has become a global force.
But the greatest outcome of our work is the smile
on the face of each new apprentice after landing their first job.
2017 will be our fifth year in partnership with
David Hertz, founder and creator of Gastromotiva.
It has been a privilege to be part of one of
the largest social initiatives in the food segment.